Congrats sir! You have a blog. Great. Now what?

Creating a blog is the easy part. I tend to believe that most things in life do not just appear out of thin air and run or work perfectly. I have a seed planted. I want it to grow. I liken my blog to a fledgling piece of flora. It needs water and sunlight and I need a good blogging strategy going forward. Let’s brainstorm.

  1. Why do you need a blog?

To promote content I have created and that I find relevant and the blog is a structured environment to do that in. It is platform I need for self promotion of my ideas and information. A blog is a great way to gain exposure to a potentially large audience.

  1. Who will read it?

I am hoping to eventually attract a wide demographic. Government employees for one, although this could be tricky as there are strict rules in place about what one can publish about the Government if one works there. I would start with friends, family and colleagues.

  1. How will they know about it?

To start I would use other forms of social media. I would create a publishing schedule and map out release times. I would arrange a colourful announcement on twitter and facebook and other social media sites. I would email post links to colleagues. The Federal Government has a work in progress social media site for employees called GCconnex. It has roughly 44000 users and it has an element similar to twitter called the wire. I would post links here as well.

  1. What do you want them to do?

I mainly want to focus on social media content. The new “news” so to speak. How are other governments utilizing social media? I would find and research the connections between mobile devices and social media. Discussing trends and providing anecdotal evidence of social media in action in the public sector and private sector. It will be less of a marketing tool and more of an industry tracking blog. I want to be a purveyor of information and a trusted source in delivery and content.

  1. Who will write it?

Based on the personal nature of this blog I will be the writer. I would accept worthy and topical submissions from trusted sources or guest bloggers. For example I would invite my wife to blog. She has earned a Ph.D and is a high level analyst for another governmental agency. She could bring in a perspective that would be informative and illuminating on the subject matter.

  1. What will you write?

I want to tie together elements related to social media and present them in a wide range of iterations. For example I would use anecdotes, both serious and/or witty. I would use research driven articles, academic and analytics etc. There would be informational posts, coming trends and coming soon themed articles with a user experience component added in.

  1. How will you extend it?

Building loyalty is not an easy task unless one is truly talented. I would create a linking strategy between posts. In a way I would expand on certain themes or ideas already touched upon but not in depth. In a sense it is like the coming attractions at the movie theatre. I would engage my visitors by responding to questions and comments in a constructive way. RSS feeds would be another great tool for extension. Automatic delivery will take much of the work out the equation. I would invite guest bloggers to expand audience interaction.

  1. How will you measure it?

I would be curious to know about unique visitors, time spent, popular page views and linking numbers. There are variety of tools available to a new blogger such as Google analytics to measure these elements.


Setting sail on the H.M.S. Blogship

Welcome to my blog all,
This is my inaugural post and to commemorate it I am smashing an imaginary champagne bottle against an equally imaginary hull. Feel free to join me and imagine it to. My name is Geoff and on top of being a student I am also currently working for the Federal Government of Canada. More specifically Aboriginal Affairs and Northern Development Canada(AANDC). I am a Correspondence and Briefing Officer. My University degree is in Communications. I earned a few journalism credits along the way. I am interested in writing, social media, advertising, marketing and communications.
AANDC is widely viewed as a poorly run, trouble plagued agency. More than rumours it seems, there is some truth to it according to recent news. This is exactly why I want to be there. I am an idealist and I want to help drag the bloated department out of the basement and into the light. I have wanted to work in the public sector for quite some time. The job I had before was in an industry that exploited its workers and treated them unethically. I wanted to move to the opposite end of the spectrum where the workers have a great deal of power as a collective bargaining group. The Federal Government is a couple of years into an ambitious strategy called Blueprint 2020. It is a Government wide initiative to introduce sweeping changes within the operational framework. One of the main initiatives is building connections to the citizens of Canada through the use of Social Media and mobile devices. This area is expanding greatly and the Government is on board.
The program Mobile and Social Media Management is cutting edge. I want to bring in this new skill set to the table while AANDC is still realigning their communications strategy and staffing for the new initiatives. I want to be a part of a team that creates, executes and manages Social Media strategies and see where I can go from there.